One hundred residents of Tilburg are taking part in a six-month challenge to stop buying new clothes and use only garments that already exist. Participants contribute clothes they rarely wear, which others can borrow from a shared wardrobe. Organizer Dieuwertje Vorstenbosch of This is Free Fashion compares the idea to streaming films and series, saying people can access clothes in the same way. She said washing the garments addresses hygiene concerns.

The initiative aims to show that people can regularly wear something different without constantly buying new items. It remains to be seen whether all 100 participants will complete the six months without buying clothes.