Pathé schedules Dunesday for Avengers and Dune releases

◆2 sources

Pathé said it will devote almost all of its programming on 16 December to Avengers: Doomsday and Dune: Part Three, which are both due to be released that day. The cinema chain calls the initiative Dunesday and plans to screen both films throughout the day.

Pathé expects the simultaneous releases to draw large audiences. A second report described cinemas worldwide as preparing for high demand, but gave no further details on programming outside Pathé.

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Entertainment

Avengers: Doomsday sets Dutch presale record

1 source

More than 27,000 tickets for Avengers: Doomsday were sold at Pathé within four hours for screenings in December, according to a cinema chain spokesperson. That matched the number sold for Avengers: Endgame in its first 24 hours, which had previously held the record at Pathé. The total later rose to 50,000 tickets sold in the Netherlands within 24 hours. Disney said this set a record for the presale of a film in the Netherlands.