Leaked documents indicated that a Chinese organization identified Dutch makeup creator Nikkie de Jager, known as NikkieTutorials, as a potential person to help promote a positive image of China in Western countries. A 2022 report described her social-media influence and cited her authenticity, self-confidence and courage as qualities that could make her suitable.

The organization reportedly used artificial intelligence and large datasets to identify influential people. De Jager’s manager said she had never been approached by the organization and would not engage if she were approached.