A judge reportedly considered the wording “second bottle 50% off” on a wine promotion clear, while the wife of liquor store owner Anton van Balveren understood it differently at home. The promotion offered half off the second bottle, although the Alcohol Act reportedly permits a maximum discount of 25% on alcohol. Van Balveren, who had previously won a legal dispute against a major power, faced a different outcome in a case involving Gall&Gall. The matter concerned whether the promotion was misleading or an accepted use of consumer psychology.