Researchers at HAN University of Applied Sciences reported that making sport cheaper would not be enough to get everyone exercising. Their study of more than 2,000 people aged 16 and over found that 84% experienced no financial barrier to taking part in a suitable sport, while 16% did. Of those facing financial constraints, 89% also encountered at least one other obstacle, such as a lack of enjoyment, physical complaints, limited time or fatigue; 60% faced two or more additional barriers. The researchers said financial support remained important, particularly for non-athletes who seriously planned to start exercising within three months, but called for a personal approach rather than a uniform measure.

The study highlighted the work of movement coach Meriel Hendriks in Deventer, who contacts people referred by doctors or hospitals, with their permission, and helps them find suitable activities. She said 91% of the people her organisation supported were still exercising or being active after six months. Chief researcher Willem de Boer described movement coaches as a promising approach and said health insurers could help fund them. He also said that a scheme offering sports vouchers to all young people, regardless of their financial situation, would not by itself be sufficient.